12% of New Balance's customers catch almost every WNBA game that their favorite or local team plays

How often do you typically watch each of the following sports (on TV or in person)? - WNBA (% of US adults)

New Balance's Current Customers are determined by asking: Have you purchased goods or services from any of the following brands in the past 3 months? (% of US adults who selected 'New Balance')

WNBA fans are determined by asking: What is your level of interest in WNBA? (% of US adults who selected ' This is my top interest', 'Somewhat interested' or 'A little bit interested' options)
YouGov 2022
YouGov Profiles US | July 2023 - July 2024