Sports Direct: Quality and Reputation scores, 2014-present
YouGov BrandIndex: Quality and Reputation scores (8 week moving average)
Jul
14
Oct
Jan
15
Apr
Jul
Oct
Jan
16
Apr
Jul
Oct
Jan
17
Apr
Jul
Oct
Jan
18
Apr
Jul
Oct
Jan
19
Apr
Jul
Oct
Jan
20
Apr
Jul
Oct
Jan
21
Apr
Jul
−40
−38
−36
−34
−32
−30
−28
−26
−24
−22
−20
−18
−16
−14
−12
−10
−8
−6
−4
−2
0
Reputation
Quality
