Nearly three in five consumers across markets find social media influencers a useful source of fitness-related information

How useful, if at all, do you think that social media influencers are as sources of information on the following topics? Please select one option for each row. (% of respondents from 17 markets)

Net: Useful: either very useful or somewhat useful
Net: Not useful: either not very useful or not at all useful
YouGov 2022
YouGov Surveys: Serviced | May 2024