Bar chart ranking 15 retailers by shopper reach during Black Friday weekend 2025, with percentage-point lift compared to a control period. Amazon Shopping leads with 53% reach and 6 pp lift. Walmart is second with 34% reach and 5 pp lift. Temu is third with 20% reach and 2 pp lift. SHEIN, Target, eBay, AliExpress, Walgreens, Dollar General, CVS, Costco, Ulta Beauty, Etsy, Sam's Club, and AE plus Aerie follow in descending order. Most retailers show positive lift except eBay, AliExpress, Walgreens, Dollar General, CVS, Costco, and Etsy which show no change.