Social media use by gender
Share of US adults who said they ever use each platform
Table with 4 columns and 10 rows.
Social network
Men
Women
Men minus women
Pinterest
19%
19%
19%
51%
51%
51%
−32
−32
−32
Facebook
61%
61%
61%
78%
78%
78%
−17
−17
−17
TikTok
26%
26%
26%
39%
39%
39%
−13
−13
−13
Instagram
44%
44%
44%
55%
55%
55%
−11
−11
−11
Snapchat
23%
23%
23%
31%
31%
31%
−8
−8
−8
WhatsApp
28%
28%
28%
32%
32%
32%
−4
−4
−4
YouTube
87%
87%
87%
83%
83%
83%
4
4
4
LinkedIn
35%
35%
35%
30%
30%
30%
5
5
5
X (formerly Twitter)
25%
25%
25%
17%
17%
17%
8
8
8
Reddit
28%
28%
28%
20%
20%
20%
8
8
8