Demographic differences in travel accommodation booking behaviour among hotel loyalty members in Singapore

Which best describes how you typically book hotels when travelling internationally? Please select the most suitable option. (displaying % of Singapore consumers who are members of at least one hotel loyalty program)

National

All

27%

41%

30%

Gender

Male

31%

42%

25%

Female

21%

39%

36%

Generation

Gen Z (1997–2009)

34%

42%

19%

Millennials (1981–1996)

23%

42%

35%

Gen X (1965–1980)

26%

47%

25%

Baby Boomers (1946–1964)

30%

31%

34%