Engagement on SVOD Platforms

Total number of video engagements among users of each service

2022
2023
2024
Netflix
10.3M
10M
9.3M
Hulu
7.1M
6.9M
6.7M
Max
2.1M
2.1M
2.1M
Apple TV+
1.9M
1.9M
1.9M
Amazon Prime Video
1.6M
1.6M
1.6M
Disney+
1.5M
1.4M
1.4M
ESPN+
1.3M
1.3M
1.2M
Peacock
934.4K
926.5K
847.3K
Discovery+
795K
796.1K
792.7K
Paramount+
414.4K
409.3K
400.2K
Starz
24.2K
24.4K
22K
For more data, visit
Source: MIDG
note: data collected in March of each year; sorted by 2024; Hulu includes Hulu with Live TV; a video engagement is recorded each time a user initiates playback by visiting a platform and starting a video