TikTok surrounding behavior skews social, while YouTube also includes trading, shopping, AI

Apps that immediately precede a TikTok/YouTube session more often than their overall usage would predict (lift = times more likely than expected)

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RealityMine data via MFour panel. US market. Android users only. Sample: one week each from May, June, and July 2026. Lift = how often an app is used immediately before TikTok/YouTube vs. its overall usage. Min. 200 occurrences. Some app categories excluded (e.g. system apps).