Almost half say they would be more likely to trust news organisations adopting engagement efforts

Percentage who say they are more or less likely to trust news organisations that do each of the following

ENGMT_TRUST. Are you more or less likely to trust news organisations that do each of the following? Base: Brazil = 2,000, India = 2,050, UK = 2,179, US = 2,000. Note: 'Less likely to trust' includes those who say they are 'much less' or 'somewhat less likely to trust, whereas 'more likely to trust' includes those who say they are 'much more' or 'somewhat more likely to trust'. Excludes those who say 'neither more nor less likely to trust' or 'don't know'.

Source: 'Strategies for Building Trust in News.' A report published by the Reuters Institute in September 2023.