Each metric offers unique insights, but has its limitations in fully representing profitability.
Metric | Acronym | Category | Scaled by | Helpful in assessing | Misses on |
---|---|---|---|---|---|
Gross margins | GM | Margins | Revenue | Cost structure | Differentiated business models |
Operating margins | OM | Margins | Revenue | Cost structure | Differentiated business models |
Net margins | NM | Margins | Revenue | Cost structure | Differentiated business models |
Free cash flow margins | FCFM | Margins | Revenue | Cost structure | Differentiated business models |
Gross profits to assets | GPTA | Profits-to-assets | Assets | Cost structure and asset efficiency | Asset light businesses |
Operating profits to assets | OPTA | Profits-to-assets | Assets | Cost structure and asset efficiency | Asset light businesses |
Net profits to assets | NPTA | Profits-to-assets | Assets | Cost structure and asset efficiency | Asset light businesses |
Return on equity | ROE | Return-on | Equity | Equity utilization efficiency | Can be inflated by leverage |
Return on invested capital | ROIC | Return-on | Invested Capital | True economic performance | Non-operating assets |