Proportion who uses each generative AI system weekly

On average across six countries, ChatGPT remains the most widely used system – but use of Google Gemini, Microsoft Copilot, and Claude is also growing.

AI_branduse. How often, if at all, do you typically use each of the following generative AI chatbots or tools for any purpose? Base: Total sample across Argentina, Denmark, France, Japan, the UK, the USA ≈ 12,000. Note: Empty cells indicate that a brand was not asked about that year.
Source: Generative AI and News Report 2026: From standalone tools to information infrastructure
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