| Knowledge | Keep me engaged | “News that keeps me engaged with issues in society” |
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| Update me | “News that keeps me up to date with what’s going on” |
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| Understanding | Educate me | “News that helps me learn more about topics and events” |
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| Give me perspective | “News that offers different perspectives on topical issues” |
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| Feeling | Divert me | “News that is entertaining” |
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| Inspire me | “News that makes me feel better about the world” |
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| Doing | Connect me | “News that makes me feel connected to others in society” |
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| Help me | “News that provides practical information and advice for day-to-day life” |
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