Some concert/event ticketing platforms are starting to use AI to detect and prevent unusual purchasing behaviour (e.g. multiple purchases from the same IP address) to reduce ticket scalping (i.e. the practice of buying a large number of tickets and reselling at a higher price). How effective, if it all, do you think this approach would be in ensuring that true fans get access to tickets? (% of 1484 GB adults who have purchased live concert/ event tickets online)