Impact of Non-Premium Online Video on Time Spent Watching TV Shows & Films, by Age

Share of respondents who said they spend less time watching “regular” TV* due to watching non-premium online videos

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Source: Hub Entertainment Research “Video Redefined,” January 2024; note: fielded December 2023 among U.S. respondents 13-74 with broadband access and who watch non-premium online video (age 13-24: 2022 (n=456), 2023 (n=486); age 35+: 2022 (n=503), 2023 (n=543); *TV shows and movies