With online gift giving expected to break records this holiday, the quality of packaging takes on new importance. We asked consumers whether they'd pay for additional packaging features when buying a holiday gift—and how much they'd be willing to pay.
| Feature | Would pay extra | Adults | Gen Z | Millennials | Gen X | Boomers |
|---|---|---|---|---|---|---|
| Wrapping paper or gift bag | 85% | |||||
| Personalized notecard or handwritten note | 82% | |||||
| Ribbon or bow | 82% | |||||
| Better quality inner packaging instead of bubble wrap | 81% | |||||
| Better quality outer packaging versus standard cardboard box | 80% |
