Simulation: AI-driven productivity gains and their impact on content output

Three scenarios for the increase in media content production

Simulation of permanently increased content production relative to 2025. Conservative scenario: 35% produce 10% more content; moderate scenario: 40% produce 15% more content; dynamic scenario: 50% produce 20% more content. The model assumes no new market entrants and no additional productivity gains from further AI advances. Source: Own calculations, GDI 2026, based on survey results among Swiss media professionals (Fürst et al. 2025, Forschungszentrum Öffentlichkeit und Gesellschaft, UZH).
Chart: GDIGet the dataCreated with Datawrapper