Chart 3: Ad spend falling behind

Ad spending on core media, as a % of nominal GDP

Core media refers to newspapers, television, radio, magazines, and digital. Ad spend data from 1964 to 1990 sourced from OYBs, and then from ASA. Data interpolated for some media types missing data in the 1970s and 1980s. GDP is March-year expenditure-based, with data prior to 1972 spliced from long term series. The 2024 figure is an estimate based on current trends.
Chart: Brad Olsen/InfometricsSource: Infometrics, ASA, Stats NZ Official Year Books, Stats NZCreated with Datawrapper