online_personalisation. How comfortable or uncomfortable do you feel with using websites and apps where content has been automatically selected for you based on your previous preferences (i.e. highly personalised) when it comes to each of the following? Base: Weather = 50,415, Music = 46,062, Online television and movies = 46,611, Sports = 42,164, News = 50,525, Social media/video feeds = 49,902. Note: Question asked in 27 markets. Those who responded ‘Don't know/I don't use’ were excluded.