Proportion mentioning any account and the split between mainstream vs other accounts

Selected markets

Q12_Social_sources_2024_Mainstream/alternative. You said that you pay attention to mainstream/alternative news outlets or journalists for news on social media. Can you name any of the accounts you follow or pay attention to? Please name up to three. Base: Randomly selected news users on Facebook, X, YouTube, Instagram, Snapchat, and TikTok in Brazil = 726, USA = 498, France = 365, Argentina = 590, UK = 362. Note: proportion of citations derived from the number mentions in each category (i.e. derived from an audience view of what accounts are mainstream media and which are from alternative news, influencers, celebrities, etc.).

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Reuters