How do 'Super Promoters' differ from average British adults?
% of GB adults who agree with the following statements
Super
Promoter
All
GB adults
I do have favourite brands, but if a brand is on offer I’ll buy that instead
84
70
Enjoy visiting shopping malls / high street stores in their free time
51
42
I notice branded e-mails from retailers
46
35
I spend a lot on clothes
35
19
I notice direct mail
30
20