Naming-rights partners benefit from significant media exposure from the day the deal is announced, according to Navigate. Even events that are not directly related to the venue — such as the signing of a high-profile player — can provide the brand with a pre-opening boost.
SunTrust Park (Atlanta)
Fair market average annual value: $2.8m-$3.3m
1. Sept. 16, 2014 Naming rights announced
2. April 3, 2016 Bridges near stadium approved
3. Oct. 2, 2016 Last game in Turner Field
4. Nov. 11, 2016 Braves sign pitcher Bartolo Colon
5. Feb. 13, 2017 Metallica announces July concert
6. March 31, 2017 Stadium opens