How useful do people across markets find social media influencers for information on travel and media?

How useful, if at all, do you think that social media influencers are as sources of information on the following topics? Please select one option for each row. Displaying results for users who find influencers' information on travel and media USEFUL (% of respondents from each market)

Displaying results for net: useful: either very useful or somewhat useful
YouGov 2022
YouGov Surveys: Serviced | May 2024