Top issues in gubernatorial political advertisements

Pro-Democratic gubernatorial airings talked more about health care than any other issue; pro-Republican gubernatorial airings did not include health care in the top two topics

Pro-Dem

Health care

45.5%

Education

37.2%

Taxes

25.8%

Jobs

14.3%

Public safety

10.6%

Pro-GOP

Taxes

44.7%

Education

27.7%

Jobs

23.6%

Public safety

22.7%

Health care

15.7%

Figures are from September 4, 2018 through Election Day. Numbers include broadcast television.