−20%
−10%
0%
10%
20%
Connection
    Be true to me
13%
18%
15%
10%
6%
5%
3%
3%
14%
12%
    Show you care
11%
13%
10%
7%
9%
7%
0%
5%
10%
12%
Progress
    Work like magic
19%
16%
15%
9%
6%
4%
1%
6%
15%
16%
    Advance my world
7%
10%
6%
0%
3%
5%
−2%
2%
7%
10%
Circles each represent an automotive brand and how it scores on the key drivers of connection and progress
Percentages represent weighted average of T2B% among statements within dimension. Does not imply strength in every statement