14% of consumers say word-of-mouth helps a great deal when buying cars, vehicles; 32% of them say it helps a fair amount
How much, if at all, does word of mouth help you make purchase decisions for products and services in the following categories? (% of respondents across 17 markets)
A great deal
A fair amount
Not very much
Not at all
Don't know
N/A - I do not purchase this kind of product/service