Consumers aged 18-24 are more than twice as likely as those over 55 to watch sports via a live stream
Which of the following, if any, do you use as a means to watch / follow sport? Please select all that apply.
| Medium | All adults | 18-24 | 25-34 | 35-44 | 45-54 | 55+ |
|---|---|---|---|---|---|---|
| TV (live) | 65% | 61% | 62% | 64% | 71% | 71% |
| Online (live streams) | 39% | 47% | 45% | 37% | 34% | 22% |
| TV (highlights / repeat) | 34% | 36% | 33% | 31% | 35% | 33% |
| Social Media | 34% | 39% | 38% | 35% | 29% | 16% |
| Online (highlights, other content) | 25% | 33% | 27% | 22% | 22% | 12% |
| Mobile App | 24% | 28% | 27% | 25% | 21% | 11% |
| Newspaper | 19% | 14% | 17% | 22% | 20% | 24% |
| Radio | 11% | 8% | 11% | 12% | 14% | 14% |
| Out of home (Friend/family member's home) | 10% | 10% | 11% | 10% | 9% | 6% |
| Magazines | 8% | 8% | 10% | 10% | 7% | 6% |
| Out of home (at a bar, restaurant or other public place) | 8% | 8% | 10% | 10% | 6% | 5% |
