Most travel apps and sites are less closely tied to TikTok since GO launched

Change in lift to travel partners, before vs after TikTok Go launch

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RealityMine data via MFour panel. US market. Pre: Feb-Apr 2026, post: Jun-Aug 2026. "Lift" = how likely an app or site is to be opened next after leaving TikTok/Instagram relative to its overall share of visits.