In-store promotions
Television advertisements
Word-of-mouth recommendations
Social media
Online ads
Online reviews
Don't know
None of these
Snack foods (e.g., confectionary items, chips, etc.)
29
15
12
9
8
5
7
14
Non-alcoholic beverages (e.g., tea, coffee, soda, etc.)
24
14
14
9
8
6
9
17
Medicine & healthcare products
12
11
19
9
8
10
11
21
Electronics (e.g., laptops, TVs, etc. but NOT cell phones)
13
10
11
13
14
21
8
11
Cell phones
11
10
12
14
14
20
7
13
Alcoholic beverages
17
9
16
6
6
5
12
28
Cosmetics & beauty products
13
9
10
16
11
11
10
20
Clothing/shoes/accessories
23
6
7
17
15
10
7
15
Video games
4
4
8
14
13
11
16
31