With the enactment of the Philanthropic Enterprise Act last year, Newman’s Own and companies like it are hoping to scale up the numbers of like-minded businesses. Academic researchers have studied Newman’s Own to evaluate its viability as a business model. Here’s a charted version of the growth that one researcher, Paul Godfrey, a professor of business strategy at Brigham Young University (and a consultant to Newman’s Own) projects for businesses that model themselves after the company.