Forbes' 2024 List of the Top 50 World's Most Valuable Brands

Forbesannual list of the world's more valuable brand considerss revenue performance, earnings potential, and industry-specific brand influence to calculate how much a brand itself—separate from physical assets—contributes to company value.

The following rankings reveal an interesting pattern: while technology brands dominate the top spots, companies across sectors from luxury to consumer goods have built multi-billion dollar brand values through distinctive market positions.