Familiarity and Adoption of AI Technologies, Among Entertainment & Media Decision Makers

Survey Q: How familiar or unfamiliar are you with each of the following forms and use cases of AI?
Survey Q: Which of these AI technologies are used inside your organization?

Table with 3 columns and 12 rows. Sorted descending by column "Used inside their organization"
Generative AI (i.e., creating text, images, audio, etc. based on a natural language prompt)
88%
49%
Voice assistants, chatbots, and automated customer service (aka communications AI)
88%
48%
Personalized recommendations (i.e., for a social media platform or streaming service)
78%
37%
Generative pre-trained transformers (GPTs)
62%
31%
Process optimizations (i.e., for scheduling, finances, manufacturing, etc.)
66%
28%
Explainable AI
58%
25%
Deepfake detection
75%
22%
Machine learning
75%
20%
Big data
68%
20%
Large language models (LLM)
66%
17%
Federated learning
52%
14%
Edge AI
54%
11%