25% of adults struggled to find cancellation information when ending mobile, broadband, or streaming subscriptions
Which, if any, of the following challenges did you encounter while cancelling these service(s)? Please select all that apply. (% of 611 GB adults who have cancelled mobile, broadband or streaming subscription in the past 12 months)
Retention tactics
34
Difficulty finding cancellation information
25
Long wait times on phone/chat support
20
Being transferred multiple times before cancellation was processed
18
Requirement to call despite initially signing up online
14
Unexpected fees/charges
11
Needing to visit a physical store or send a letter
7
Other
2
Don't know
1
NA - I have not encountered any challenges while cancelling the services.