Monthly donors as a share of all active donors, 2018–2026

Line chart of animal welfare monthly donors as a share of all active donors, 2018 to 2026, reaching an all-time high of 16.5% in 2026, up from 7.7% in 2018.

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One in six animal welfare donors now gives monthly, up from 7.7% in 2018 and 10.4% in 2021. The share has risen every year since 2022.

Source: RKD Group 2026 Mid-Year Benchmark Report | Animal Welfare (79 organizations, data through June 30, 2026)