Stacked column chart showing how there's been a steady increase in revenue from services from $5 billion in Q1 2015 to $23.1 billion in Q4 2023. Total revenue increased from $58 billion in Q1 2015 to $119.6 billion in Q4 2023. In Q4 2023, iPhones made up 69.7 billion, Macs made up 7.8 billion, iPads made up $7 billion and other products made up $12 billion.