Environmental Sustainability is Not Worth the Premium to Consumers
Percentage of respondents' willingness to spend 10 percent more on:
Everyday purchases if they're...
UK
Least
Most
High-quality
7%
39%
Protecting my privacy
7%
13%
Environmentally sustainable
17%
16%
USA
Least
Most
High-quality
6%
44%
Protecting my privacy
7%
15%
Environmentally sustainable
28%
9%
China
Least
Most
High-quality
5%
43%
Protecting my privacy
8%
14%
Environmentally sustainable
12%
9%
