Perceived value and consumer satisfaction are biggest detractors of Amtrak's overall brand health

Showing net scores of consumer perceptions for Amtrak

MISSING: summary MISSING: current-rows.

Impression	22.9	▲ 27.5	▼ 19.1	23.4	24.1
Recommend	19.1	▲ 24.4	▼ 15.6	19.7	19.0
Quality	18.7	▲ 23.2	▼ 16.1	17.6	19.2
Reputation	17.9	▲ 20.2	16.9	16.4	18.6
Value	14.2	▲ 17.4	▼ 11.6	14.2	15.3
Satisfaction	13.4	▲ 17.8	▼ 10.2	14.8	13.0

Impression – Whether a consumer has a positive or negative impression of a brand

Value – Whether a consumer considers a brand to represent good or poor value for money

Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand

Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand

Recommend – Whether a consumer would recommend a brand to a friend or colleague or not

Quality – Whether a consumer considers a brand to represent good or poor quality