Current adoption vs growth potential
The opportunity score calculation combines four weighted components: market gap represents the percentage of retailers not currently offering each payment method (45% weighting); future interest aggregates implementation plans among non-adopters and industry trend selections (25% weighting); demand signals capture payment-related challenges experienced by retailers (15% weighting); and competitive dynamics reflect market saturation levels (15% weighting). Current adoption rates are derived from survey responses indicating the frequency of usage of each payment method, ranging from frequent to rare. Market gap percentages represent retailers responding that they "don't offer this payment method," while competitive intensity measures the concentration of frequent and moderate usage. This methodology identifies payment methods offering substantial growth potential with manageable competitive pressure.
Chart: Payments Intelligence Source: Opinium Created with Datawrapper