Boom and bust: The rise and fall of the lads’ mags
Note: ABC stopped measuring Loaded’s circulation in 2010 but the magazine did not close until 2015.
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
2018
2020
2022
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
550,000
600,000
650,000
700,000
750,000
Esquire
FHM
GQ
Loaded
Men's Health
