Top priority according to the user need priority index

All markets

Q1_Needs_2024. Thinking about the role that news plays in your life, how important or unimportant are each of the following? Q2_Needs_2024. Thinking about the role that news plays in your life, in your opinion how good or bad is the news media at providing you with each of the following? Base: Total sample in each market ≈ 2000. Note: User Need Priority Index = Percentage point gap between importance and good job, multiplied by importance (as a decimal). User Need Priority Index for basic needs is calculated based on percentages for basic needs, not the average of user needs.

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