China: iPhone Ad Awareness, Consideration and Current Customer scores
YouGov BrandIndex: Ad Awareness, Consideration, and Current Customer scores for iPhone (China)
Oct
03
05
07
09
11
13
15
17
19
21
23
25
27
29
31
Nov
0
5
10
15
20
25
30
35
40
45
50
Ad Awareness
Consideration
Current Customer
Oct. 13 - Apple announces iPhone 12 range at launch event
Oct. 23 - iPhone 12/12 Pro go on sale
Nov. 13 - iPhone 12 Mini/12 Pro Max go on sale
Current Customer
Ad Awareness
Consideration