Traditional media is still top source for election news

Half of all voters use traditional news outlets as a primary source during the elections; but there is still significant variation among age groups in social media usage.

Answer to the question: 'What is the main source of information for the General Election campaign?' | Techne poll of 1624 GB adults, fieldwork carried out June 19th-20th 2024.
Chart: Alicja Hagopian Source: Exclusive Techne UK polling for the Independent
Independent