22% of global consumers aged 25-34 watched at least some of the Olympic Virtual Series competitions

This year, the new Olympic Virtual Series was played ahead of the Tokyo Summer Olympic Games. The series was organized by the International Olympic Committee (IOC) featured video game-based competitions in auto racing, baseball, cycling, rowing, and sailing. Did you personally watch any of the Olympic Virtual Series competitions? (% of who responded yes in 17 global markets)

Source: July 2021