weCAN Social media ranking 2024-2025
This year in the we_know report, data related to the number of users on Facebook were obtained from country report of Datareportal. Percentage values show the ratio of users above 18 as the relevant age group for the advertising market within the whole population. As it has occurred in past years, Meta has made important changes in way its advertising platforms report audience reach data– including significant revisions to its base audience data of Facebook – so figures shown here may not be directly comparable with figures published in previous years.