The $174.3 million spent to advertise by brands in the cryptocurrency vertical during nationally televised sportscasts Jan. 1, 2021, through May 19 came from just four brands, according to an SBJ analysis of iSpot.tv data. Currency exchanges Crypto.com and FTX made up 43% and 35%, respectively, of that outlay, while Coinbase and eToro made up the rest. Sports made up at least 85% of the TV ad budgets for each of the four brands.