Travel consideration for Singapore Airlines slumps a week after SQ321 turbulence accident

Buzz (Net score): Over the past two weeks, have you heard something positive/negative about Singapore Airlines?
WOM Exposure (% yes): Which of the following Travel and Leisure brands have you talked about with friends and family in the past two weeks (whether in-person, online or through social media)?
Quality (Net score): Do you think Singapore Airlines represents good / poor quality?
Reputation (Net score): Would you be proud / embarrassed to work for Singapore Airlines?
Consideration (% yes): When you are in the market next to purchase Travel and Leisure products, would you consider buying from Singapore Airlines?