Chart 4: How US households chose to get their groceries fulfilled

Share of households by retailer type

Regional supermarket, e.g., Food Lion, HEB, Hy-Vee, Publix, Raley’s, Weis, Wegmans; Big-box discounter, e.g., Target, Walmart; Hard discounter, e.g., Aldi, Lidl, Save A Lot; Natural/organic supermarket, e.g., Sprouts, Whole Foods
Source: Omnichannel Shopper Behavior - Volume 1 Research
Mercatus