Top TV Operating Systems of Smart TVs and Streaming Media Devices in U.S. Households

Share of U.S. TV households that stream at least monthly through the following devices

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Source: Hub Entertainment Research "Get Smart About Smart TVs," Q3 2023; note: Entertainment & Technology Tracker survey fielded August-september 2023 among U.S. consumers 16-74 (n=2,500) in TV households that stream at least monthly using either smart TV or streaming media device (n=1,955) or only using a smart TV (n=1,643); smart TV manufacturer brands per OS include Tizen (Samsung), WebOS (LG), SmartCast (Vizio), Roku (TCL, Insignia, Sharp, HiSense, Hitachi), Fire TV (Toshiba, Insignia), Android TV (TCL, HiSense, Sony); *excludes external streaming media player devices