Work-life balance most valued across all generations

Top 5 most important employee value proposition (EVP) factors when thinking about an ideal employer (from a list of 16)

NOTE: The research also found that equity is one of the most important EVP factors respondents prioritise when thinking about their employers, indicating a strong desire to work in a fair and inclusive environment.
Chart: STRAITS TIMES GRAPHICSSource: RANDSTAD EMPLOYER BRAND RESEARCH REPORT 2025