Most to start shopping around the same time as last year

Planned timing for holiday shopping compared to last year (Virginia, %)

Bar chart showing timing for holiday shopping
Weighted mean responses to: "Have you or are you likely to start your holiday shopping earlier this year compared to last year, around the same time, or later?"
Chart: Alice Louise Kassens, Ph.D.Source: Roanoke College Institute for Policy and Opinion ResearchGet the dataCreated with Datawrapper