Amazon was the general merchandiser with the highest Ad Awareness at the end of the 2024 festive season

Amazon was the general merchandiser with the highest Ad Awareness at the end of the 2024 festive season

Which of the following have you seen an advertisement for in the past TWO WEEKS? (1 week moving average)

01-Nov-24

31-Dec-24

Change

Amazon

38.3

41.1

2.8

Apple

26.7

30.6

3.9

John Lewis

13.3

27.8

14.5

Currys PC World

25.1

27.7

2.6

eBay

20.4

22.3

−1.9

Argos

22.7

21.6

−1.1

Very

12.3

11.4

−0.9

Smyths Toys

8.7

8.5

−0.2